Events Calendar

Date: Mar 13, 2012 • 08:00 AM - 09:00 AM

Location: Telephone

Program Description

Imagine using a bucket of water to wash your car, but the only bucket you have has a hole in it. With this challenge you have three choices: 1) Keep filling the bucket with water; 2) Fix the hole, or; 3) Get a new bucket. "So", you ask, what has this got to do with member retention? A lot of Credit Unions go with approach number one to fix their customer retention issues. Instead of fixing the root causes of their problem, they simply top off their "bucket" with lots of new members to replace the ones that leak out of the "holes". The Leaky Bucket approach is a very expensive way to run a business as you can spend a fortune on acquisition for very little profitable growth. Conversely, retaining your existing members and delivering profitable growth can be gained with a few simple steps that include identifying the cause of your retention problem, developing a strategy to fix the problem, and exploring ways of attracting the right kind of new members. Learning Objectives: In this audio conference you will learn how to "fix the hole in your membership bucket" so you can grow your credit union membership and increase the number of profitable relationships.
Covered topics include:

• The 8 critical mistakes CUs make that make it impossible to fix their "hole in their bucket"
• Tackling the root cause of fixing the hole in your bucket - one simple step everyone can use
• Strategies for making employees accountable so you can add more members to your bucket
• Creating an environment in which employees ask for the business
• The 6-step approach to win-win conflict resolution
• Measuring member retention - with "MSR"

About the Presenter

Rory Rowland is a business consultant and dynamic presenter specializing in programs for financial institutions and business organizations on branding, strategic planning, lending, technology and communication skills.  He has served as CEO/President of two credit unions.  His communication skills and specialized background will help you become recharged and energized. 

Details

Date: Tuesday, March 13
Time: 8:00 a.m. – 9:00 a.m.
Cost: $99

Dial up instructions, PIN number, and an electronic file of the handouts will be sent to the registered participant’s email within 5 business days before the Quick Bite event. In addition, the participant will receive a link to a 21 day audio archive, activated within 48 hours of the live event.

Cancellations and requests for refunds must be received in writing by mail or faxed to 206.340.4808 no later than 10 days prior to the Teleconference/TeleCourse. After this date, only substitutions will be accepted.